this model instantly became a bestseller and is in slight deficit. About 110 thousand A10 smartphones are sold monthly in Russia, which can be considered a record, especially looking at excellent sales in the segment from 3 to 7 thousand rubles, but there is not a single model that can come close to the result of this device. And the reason here is exactly one thing – brand awareness, trust in it. Very often I read comments in the comments that no one in their right mind would buy a budget Samsung, since it is expensive and pointless. For several years it was, reviews of budget models from Samsung almost always ended with the phrase “we do not recommend buying, since it does not correspond to its market niche.” However, such devices were sold in the past, as people bought them because of the brand. Someone was satisfied, someone complained and then switched to the Chinese. But in 2019, Samsung built the A-series in such a way as to give the battle of Huawei / Honor, and at the same time to everyone else, to regain their lost positions in the segment. And it’s not just succeeded, the A-series is flying out with a bang, models with the M index are selling well (in Russia this is still the M20), Samsung’s share in pieces ranges from 32 to 40% in the Russian market. And it is almost entirely the merit of a balanced A-series.
The same Galaxy A10 is very different from the A20 or older models – it has exactly the same design, but there is no USB Type C, IPS screen, not AMOLED, the main camera is single. But outwardly he is very similar, and this similarity is enough for many. The price range for A10 ranges from 8 thousand rubles for online sites to a recommended price of 9,990 rubles. Given that this is a model from the A-brand, the perception of which is obviously higher than that of the Chinese, it is sold well in federal retail, but online is not so good. Different buyer, different ideas about the beautiful. Perhaps the A10 buyer is a person who does not particularly monitor the market, selects a brand, because for some reason he trusts him and wants to not overpay for his device. Often these are those who used the J-series before. For them, the A10 is a clear step forward, at the same time for little money. And in terms of price / quality ratio, the model turned out to be very successful for the average consumer.